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Georges serhan

CREATIVE DIRECTOR-STORYTELLER

 

objective

Education

I aim to impact visual culture by infusing it with fresh, distinctive aesthetics, leveraging the skills and knowledge honed throughout my career.

Post Graduate Diploma in Advertising U.S.E.K “University Saint Esprit Kaslik” - 2010

Lebanese Baccalaureate in Life science 2004

 

Key Role

In my role as a director in Art and Copywriting, I orchestrate collaborative brainstorming sessions that cultivate innovative ideas alongside designers and copywriters, crafting concepts that beautifully align with our clients' needs. I actively participate in internal meetings and workshops with clients to ensure we comprehensively gather all project requirements.

Additionally, I oversee the coordination and execution of photo-shoots, video productions, and voice-over recordings.

Beyond these responsibilities, I am dedicated to motivating, encouraging, and keeping my team informed about the cutting-edge trends in advertising and emerging technologies. I consistently integrate forward-thinking and proactive ideas into my daily tasks.

Throughout my career, I've collaborated with a diverse array of clients, including:

TOYOTA, Nissan, Renault, Infiniti, STC, Mobily, Virgin Mobile, AMEX, Jawwy, Moda Mall, Bahrain International Airport, Burger King, Pizza Hut, Subway, Ministry Of Labor, AVIS, Masdar, Bab Riziq Jameel, Mouwaaamah, IKEA, Samsung (Smart phone AC, Fridge), Afia oils, Rabea Tea, PIF, Savola corporate, ALJ,  UAQ, Olite, Al Walimah rice, Al Aila rice, WhiteSwan rice, Kinder Bueno, Kinder Surprise, Okaz Newspaper, Kinan corporate, Kinan Malls,   HEMPEL, NCB Capital, YORK,  Bosch, Bupa, Honda, kleenex, Almarai, Gandour, Al Shifa Honey, NCB BANK, Munch Bakery, Indomie, Sunbullah, Al Farida, ID design, Green Farms, Castrol.

ACHIEVEMENTS & AWARDS

Clio Awards NY 2016: 1 Gold, 2 Silvers, 1 Bronze "It's that affordable" IKEA

Cannes lions 2016: 3 Gold, 1 silver "It's that affordable " IKEA

D&AD 2016: 1 Graphite , 4 wood pencils, "It's that affordable " IKEA

LIA 2016: 2 Gold, "It's that affordable " IKEA

THEONESHOW 2016: 2 merits awards, "It's that affordable " IKEA

DUBAI LYNX 2016: 1 Gold, 2 Silver, and 1 bronze, "It's that affordable " IKEA

DUBAI LYNX 2016: 1 Shortlist "Kinder garden case study" HEMPEL

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Experience

MEMAC OGILVY-BAHRAIN

 

Creative Director

 

Sep 2023 - Present

Clients: STC (Consumer, business & StcPay), Amex, Moda Mall, Seef Properties, BIA (Bahrain International Airport), 

MEMAC OGILVY-KUWAIT

 

Creative Director

 

Sep 2022 - Aug 2023

 

Handled clients: STC, Burger King, Pizza Hut, Subway, Nissan, Renault, Infiniti, Burgan Bank, SEDALIA

UTURN-KSA

 

Creative Director

 

Oct 2020 - Sep 2022

 

  • Develop exceptional and well-crafted copy that meet clients’ requirements.

  •  Managed Workflow, team structure, hiring, budget constraints and freelance talents

  •  Building an environment for the creative team to work in and overseeing their ideas and projects

  •  Direct/motivate team of 15+ person from ACDs, Sr.ADs, designers, illustrators, copywriters, motion graphics and helping them use their talents effectively

  •  Led several pitches (Project based & retainer) that ended-up in the company’s portfolio (Jawwy, Virgin Mobile, Oppo, Coro (Suncola, Suntop, Sunquick) Halwani Bros...)

  • Handled clients: Halwani Bros, CORO (Suncola, Suntop ), Jawwy, Virgin Mobile, MISA, OPPO, SHD

Apr 2020 -Oct 2020

 

FULLSTOP-KSA

  • Managed Workflow, team structure, hiring, budget constraints and freelance talents

  • Redefining the creative process internally and externally with the clients

  • Lead the creative department staff in concept development

  • Directed/motivated teams of 20+ person from ACDs, art directors, designers, illustrators, copywriters, motion graphics and helping them use their talents effectively

  • Spearheading the branding strategy by overseeing the process ensuring that the chosen strategy and art design align with the client’s needs.

  • Directed and supervised creative campaigns to ensure the integrity of the creative brands, strategies, productions (video-shoots/photo-shoots) and presentations

  • Handling all creative pitches

  • Conceived and implemented concepts, guidelines and - strategies in various creative projects and oversaw them to completion

  • Provide the clients with initiatives ideas that meet his objectives, up-selling specific products

  • Handled clients: Mobily (Consumer, Business & Brand), GEA (General Entertainment Authority), Garnadia, Shobak)

Creative Director

 

May 2018 - Apr 2020

 

3Points-KSA

  • Leading and overseeing the entire creative team in 3 offices (ACD, ADs, Designers, Copywriters) and freelancers as well.

  • Overseeing all creative products produced by the agency ensuring a high-quality creative content for clients.

  • Worked closely with CEO, Acc. Director and the brands teams to produce new ideas for corporate/promotional campaigns, and marketing communications.

  • Won 6 big retainer accounts in addition to winning several small projects.

  • Handling a trainee program, where students from different universities (JEC, DAH) apply to do their internships.

Creative Director

 

Sep 2016 - May 2018

 

LeoBurnett-KSA

  • Supervising a team of 4 persons (AD, copywriter and 2 designers) pushing boundaries from original thinking to explore new creative solutions, dealing with production houses and suppliers, working closely with the creative director to run and manage accounts.

  • Managing multiples accounts (FMCG, Governmental, Corporate and Electronic) and delivering their requests on time in the highest quality standards, in addition to creating great advertising campaigns and securing the business objectives, representing and selling the Agency’s point of view at client meetings.

ACD/Sr.AD

 

2010- Sep 2016

 

MemacOgilvy-KSA

  • Started as a GD and got promoted gradually from S.GD , Ass. AD, AD/Team leader within 4 years as of 2010.

  • During the last position, Leading a small team of 2 (copywriter/designer), making sure to answer/deliver the client’s requests in the best shape, attending photo & Video-shoots, leading brainstorming sessions and translating the strategic creative concept into different creative executions.

  • Attend Dubai Lynx 3 times and one of it as Young lynx

  • Some of the accounts worked on are: IKEA, HEMPEL, NCB Capital, YORK, other accounts in telecommunication (Virgin

AD-Team leader

 

2009 - 2010

 

BurnBoxdesigns-LEB

Working closely with art directors to deliver ideas and execute it in fresh and unique way, attending photo-shoots and presenting ideas.

GD/Sr.GD

 

Before 2009

 

Other

Worked as creative photographer in “Photogenic Productions” and continued to pursue the profession for the following years as freelancer.

Also worked as GD in “Oxygen media/Adv agency in Lebanon and to increase knowledge in printing i joined as an intern to “SPS” printing house.

KNOWLEDGE & KEY SKILLS 

Management

85%

Art direction

98%

Presentation

96%

Planning

80%

Copywriting

85%

Design

99%

Execution

95%

Strategy

85%

  • Directing Photo/videos shoots

  • Presenting creative content

  • Effective communication skills

  • Print/Online content development

  • Outstanding administrative & project

  • Creative issue resolution

  • Strong Leadership

  • Attention to details

  • Deadline driven

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